It appears the battle between My Other Bag Inc. and Louis Vuitton is over, for now at least. This week the U.S. Supreme Court denied Louis Vuitton’s request for review a Second District opinion holding in favor of My Other Bag.
Earlier last year My Other Bag successfully defended a trademark lawsuit from Louis Vuitton. My Other Bag produces (relatively) inexpensive canvas bags that read “My Other Bag is …” one one side, while the other side comically depicts a Louis Vuitton bag with the “MOB” symbol instead of the iconic “LV” logo. My Other Bag argued the bags are a parody not subject to a trademark dilution charge, and the Second District agreed. In its opinion, the court offered some advice to Louis Vuitton: that in some cases it is better to “accept the implied compliment” for what was a clear attempt at humor.